A guided launch circle

Build the thing.
Actually launch it.

A small, guided circle for women turning a product into a real launch, with weekly accountability, honest feedback, and a plan you actually follow.

Next cohort forming now. Be first to know when a seat opens.

The cohort

This is what building in public looks like.

Who it's for

You don't need another course. You need to ship.

You've got a product half-built and a hundred reasons it's still not out.
You're tired of building alone and want a room of women who get it.
You do your best work when someone's actually expecting it.
The approach

Three things that get you across the line.

01

Structure

A plan built around your launch, not a generic curriculum. You always know the next right move.

02

Accountability

A small pod who knows what you're working on, celebrates the wins, and notices when you go quiet.

03

Real feedback

Actual humans test your product before the world does, so launch day isn't the first time it meets a stranger.

What's inside

Everything pointed at one thing: getting you launched.

Weekly sessions

Sixty focused minutes each week: wins and challenges, breakout rooms, a hot seat, and a live demo. You leave with momentum, not just notes.

Your accountability pod

Paired into a small pod so you're never building in a vacuum. Wins get celebrated; stalls get caught early.

Launch Lab

Real women test your product and give you structured feedback on what broke, what confused them, and what to fix before launch day.

Your launch roadmap

A personalized plan from where you are today to launch-ready, with milestones you can watch yourself move through.

The rhythm

What the roadmap looks like.

Stage 1

Get clear

Where you are, what “launched” actually means for you, and the plan to get there. No fog.

Stage 2

Build in public

Steady progress, weekly demos, and real feedback from your pod. This is where the thing takes shape.

Stage 3

Launch Lab

Put it in front of testers, watch what happens, and fix what actually matters before the world sees it.

Stage 4

Ship

Go live, with a circle of women behind you who watched you build it.

After you ship

Launch day isn't the finish line. It's day one of your next 90.

01

Keep the room

The women who watched you build don't disappear when you ship. For 90 days after launch, you stay in the community with the same faces cheering your next move.

02

Keep the rhythm

The weekly check-ins keep going while your launch finds its first real users, so the habits that got you shipped are the same ones that grow it.

03

Grow what you shipped

First customers, first feedback, first iteration. The messy weeks right after launch are exactly when you want a circle around you.

R
N
“We kept watching brilliant women build incredible things quietly, then stall out right before launch. Not for lack of talent, but for lack of a room that expected them to ship. So we built one.”
Rachel & Niki · Women Who Build

Join the waitlist

Tell me a little about what you're building. I'll reach out when the next circle opens.

No spam, ever. Just one note when the next cohort opens.